Never Alone.

PRYR is the Instagram of prayer.

The public brand should feel global, immediate, spiritually grounded, and useful: a place to share prayer requests, praise reports, prayer journeys, and live prayer activity around the world.

Ask for prayer screen
Prayer beacons screen
Prayer lists screen
Prayer map screen
Praise card screen
Home prayer card screen

01 / Identity

PRYR is a Christian social prayer platform built around one public promise: Never Alone. The experience should feel warm, alive, global, and spiritually serious without sounding performative.

Core promise

Believers can share prayer requests, pray for others, follow prayer journeys, and see what Christians are praying about in real time.

Public tone

Confident, clear, reverent, human. Use direct language. Avoid internal art-direction lines and anything that sounds like a costume.

Mission frame

Build faith, celebrate God’s faithfulness, share burdens, and remind users they are never alone.

02 / Typography

Archivo carries the impact. Bitter carries the warmth, prayerful body copy, and longer reading moments.

Never Alone.
For the first time ever, connect with a global community of believers through prayer—any day of the week.

Archivo

Hero lines, navigation, buttons, labels, product statements. Prefer heavy italic weights for energy and recognition.

Bitter

Paragraphs, legal pages, statements, faith language, and calmer explanatory copy. Grounded and readable.

03 / Color

A dark cinematic base with cream warmth and prayer-beacon accents. Pink is the signal; gold and white create variation in the live map system.

Charcoal#151311
Bone Cream#FFF2DC
Signal Pink#FF3B9D
Prayer Pink#DC55C8
Beacon Gold#F0C85A
Deep Green#23342D

04 / App Screens

Use a layered iPhone cluster on the hero. On hover, the screens splay outward quickly using .275s ease-in-out, then return on mouse-off.

Hero behavior

Keep screenshots large, dimensional, and slightly theatrical. They should feel alive, not like static product thumbnails.

Interaction

Hover splay should be quick and subtle. Movement supports delight; it should not fight the headline.

Mobile

Stack copy first, screenshots second. Scale the cluster down instead of hiding the product.

World map background

Watch God move in real-time

05 / Copy

Public copy should lead with clarity. The brand is bold, but the promise is simple: prayer requests, praise reports, prayer journeys, and a global map of believers praying in real time.

Use

  • Never Alone.
  • PRYR is the Instagram of prayer.
  • Watch God move in real-time.
  • Share prayer requests and praise reports.
  • Follow prayer journeys.

Avoid

  • Internal brand thoughts.
  • Performative spirituality.
  • Overly tactical language.
  • Anything that sounds like PRYR replaces the Church, counsel, or emergency care.