Month 12 MRR
$0
0 active paid subscribers
Month 12 profit
$0
0% operating margin
Blended CAC
$0
0 month payback
12 month net
$0
Break-even: —
Revenue vs cost by month
Acquisition funnel / month 1
Scenario comparison, month 12 MRR
Channel installs / month 1
12 month projection
Paid ads: spend divided by CPC gives clicks. Clicks convert to installs, then trials, then paid users. CAC is total acquisition spend divided by new paid subscribers.
Influencers: follower count × engagement × click-through gives visits. Influencer cost is added to acquisition spend. This keeps creator reach honest instead of pretending followers equal buyers.
Retention: paid subscribers compound month to month, reduced by churn. Lower churn is usually more powerful than louder marketing. Annoying, but true.